The Vienna Naschmarkt – then and now

Vienna’s Naschmarkt, a cultural and historical landmark of Vienna, has a rich and varied history spanning several centuries. Its origins, developments and challenges reflect not only the changes in the market itself, but also the social and economic transformations of the city of Vienna.

The origins in the 16th century

The Naschmarkt has its origins in the 16th century. Originally known as the “ash market”, this name referred to the trade in ash, which was used as a fertilizer. The market later expanded to include dairy products and other agricultural produce. This early phase of the market was characterized by its modest size and rather local significance.

Expansion and change in the 18th and 19th century

With the growth of the city of Vienna in the 18th century, the Naschmarkt also underwent a significant expansion. The introduction of fruit and vegetable stalls marked a turning point in the development of the market. This expansion reflected the growing demand of an increasing population for fresh food.

The market continued to grow in the 19th century. The industrial revolution and the accompanying urban expansion of Vienna led to a further diversification of the Naschmarkt’s offerings. During this time, the market was also moved to its current location and redesigned, giving it a more modern look and an improved structure.

Challenges in the 20th century

The outbreak of the world wars brought great challenges for the Naschmarkt and its traders. Food shortages and economic uncertainty characterized these periods. Despite these difficulties, the market managed to adapt and survive.

Another turning point came with the emergence of modern supermarkets and shopping centers. This new form of retailing represented serious competition for traditional markets such as the Naschmarkt. In response, the Naschmarkt modernized, expanded its offerings and strengthened its position as a unique and indispensable part of Viennese city life.

What’s on offer at Vienna’s Naschmarkt?

Vienna’s Naschmarkt, known for its diversity and vibrancy, offers a wide range of products and culinary experiences. Here is an overview of the typical offerings you can find at the Naschmarkt:

Fresh fruit and vegetables: The market is known for its large selection of fresh, seasonal fruit and vegetables, often directly from local farmers.

Meat and fish: High-quality meat and fish products are another specialty of the market. Here you will find a variety of meats, sausages, fresh fish and seafood, fruit and vegetables

Bakeries and sweets: Various bakery stands offer fresh bread, pastries and cakes. There is also a large selection of confectionery, including traditional Austrian and international sweets.

Cheese and dairy products: The Naschmarkt offers an impressive selection of cheeses from Austria and all over the world, as well as a variety of dairy products.

International food: Due to its diversity, the market is a hotspot for international food. You will find specialties from many countries here, including Turkish, Greek, Italian, Asian and many other international delicacies.

Spices and herbs: A wide range of fresh herbs and spices from around the world are also available, perfect for those who like to experiment and add flavor to their dishes.

Wine and spirits: The Naschmarkt also offers a selection of Austrian and international wines, beers and spirits.

Restaurants und Cafés: In addition to the market stalls, there are numerous restaurants and cafés offering everything from traditional Austrian cuisine to international dishes.

Antiques and arts and crafts: At the weekend, part of the market is transformed into a flea market where antiques, handicrafts and vintage objects are sold.

The Naschmarkt is not just a place to shop, but also a popular meeting place that offers a lively and multicultural atmosphere. It is a place where you can experience and enjoy Vienna’s culinary diversity.

Saturday flea market at the Naschmarkt

The flea market at the Naschmarkt, one of the most famous and largest in Vienna, offers a fascinating and varied shopping experience.

First of all, the flea market is a true paradise for lovers of antiques, collectibles and vintage items. You can find everything from carefully preserved books and records to unique household goods and clothing. The charm lies in the variety and the opportunity to discover unexpected treasures. In addition to these classic flea market finds, there are also stalls selling arts and crafts, giving you the opportunity to purchase unique, handmade pieces.

The atmosphere at the flea market is lively and authentic, a perfect reflection of Vienna’s multicultural essence. It’s a meeting place for locals and tourists alike, resulting in an exciting mix of people and plenty of opportunities for interesting conversations. A visit there not only offers you the chance to find unique items, but also to immerse yourself in the local culture and observe everyday life in Vienna.

From a culinary point of view, the flea market is also worth exploring. Near the market you will find numerous cafés and restaurants offering a wide range of culinary delights. It is therefore an excellent opportunity to take a culinary break between shopping and enjoy Austrian cuisine.

Be aware, however, that the flea market starts early and it’s a good idea to get there early to get the best finds. It can get quite crowded, which is part of the charm, but can also be overwhelming if you’re not used to large crowds. As the market is held outdoors, the weather can also be a factor, so it’s wise to take this into account when planning your visit.

In summary, the Saturday flea market at the Naschmarkt is a great way for you as a tourist to have an authentic Viennese experience.Not only can you find and buy unique items, but you can also immerse yourself in the local culture, people-watch and enjoy Vienna’s diverse cuisine.If you are interested in antiques, art or simply the special atmosphere of a lively market, a visit to the flea market is sure to be memorable.

What sights are there around the Vienna Naschmarkt?

Vienna’s Naschmarkt is located in an area that is rich in sights and cultural highlights. If you visit the Naschmarkt, there are several interesting places nearby that are worth a visit:

Vienna State Opera House: One of the world’s leading opera houses, known for its magnificent architecture and outstanding acoustics.It is only a few minutes’ walk from the Naschmarkt.

Secession: This art house, easily recognizable by its golden domed roof, is a masterpiece of Art Nouveau and houses the famous Beethoven frieze by Gustav Klimt.

Karlskirche: One of the most impressive baroque churches in Vienna, located on Karlsplatz. The church boasts breathtaking architecture and a richly decorated interior.

Museum of Art History: One of the most important art museums in the world, containing a huge collection of works by artists such as Bruegel, Rembrandt and many others.

MuseumsQuartier: A short walk takes you to the MuseumsQuartier, one of the largest cultural areas in the world, with a variety of museums and cultural institutions.

Mariahilfer Street: A short walk takes you to the MuseumsQuartier, one of the largest cultural areas in Vienna, with a variety of museums and cultural institutions.

Natural History Museum Vienna: Located opposite the Kunsthistorisches Museum, it houses an extensive collection of natural objects, including fossils, minerals and prehistoric artifacts.

Hofburg Vienna: The former imperial palace in the center of Vienna, which today houses various museums and historical rooms, including the Imperial Apartments and the Treasury.

Albertina: An art museum with an impressive collection of prints, drawings and modern art.

Vienna City Hall: An impressive neo-Gothic building that houses the town hall and is often the venue for events and markets.

These sights are easy to reach on foot or by public transport from the Naschmarkt and offer a deep insight into Vienna’s rich history, culture and art.

The best restaurants, cafés and bars around Vienna’s Naschmarkt

Cafe Drechsler

This has long been an institution when it comes to cafés and delicious food. Especially the breakfast on Saturdays and Sundays is highly recommended.

Eva & Adam Cocktailbar & Eatery

The Eva & Adam cocktail bar is located directly on the left-hand side of the Naschmarkt.A small cocktail paradise where cocktails and bar food are conjured up to a high standard.

Umar Fish

If you want to eat really good fish in Vienna, you shouldn't miss this restaurant. Here, Erkan Umar and his team offer the best fish, not only for sale, but also freshly prepared. Since 1996, the Umar fish store and, since 2003, the Umar restaurant have been synonymous with fresh, top-quality fish and seafood.


Here you can enjoy authentic, freshly prepared dishes in a cozy atmosphere that invites you to linger and enjoy.From crispy spring rolls to spicy curries. At DO-AN you will find an exquisite selection of dishes prepared with love and care.


Since its opening in August 2007, the doors of the restaurant on the Naschmarkt have been open to all those who enjoy the culinary pleasures of life and value high-quality, organic food.

Neni at the Naschmarkt

Experience a culinary oasis at NENI on the Naschmarkt that will make your heart beat faster.Whether for a cozy brunch, an extensive lunch or an atmospheric dinner - NENI is the perfect place to relax in a lively and warm-hearted atmosphere and enjoy the diversity of Middle Eastern cuisine.



Mitten im pulsierenden Herzen Wiens, direkt beim berühmten Naschmarkt, findet ihr unser kleines Cocktail-Paradies.